Toolly is a platform designed to simplify the search for and hiring of verified professionals in Serbia, addressing current market needs. The platform allows finding specialists from over 40 categories.

In December 2021, the Appomart team began developing Toolly to solve the problem of a shortage of quality professionals for performing household and professional services. The main task was to create a safe and efficient system that would simplify the process of choosing a verified specialist for users and build trust in the platform through transparency and ease of interaction.

We developed a system where users can leave requests, view profiles, and compare specialists based on ratings and reviews. An intuitive interface was created with a focus on ease of use for all user types.

Key Features of the Platform

1. Variety of Services: Access to specialists in over 40 categories, covering client needs from simple household tasks to complex consulting services.
2. Flexible Interaction Mechanics: The ability for users to leave open requests for responses or directly choose a provider from the catalog. Thoughtful filters allow quickly finding specialists with high ratings and positive reviews.
3. Comprehensive Ecosystem: Includes mobile applications for iOS and Android, server-side, and a web application. During development, we put a special emphasis on ease of use and thoughtful interaction for all platform roles.
4. Verification and Trust Mechanisms: The built-in verification system for professionals helps users be confident in the reliability of service providers.

How the Toolly Platform Works

Toolly is created to simplify access to services for both users and companies and specialists providing these services. The platform is adapted so that each of these groups can most effectively utilize its capabilities. Here's how it works:

Registration and Profile Creation

• For Companies and Professionals: Registration on the platform includes creating a profile with detailed information about the services offered, enhancing attractiveness to clients. Structured profiles help users more easily navigate among specialists, considering their skills, reviews, and offers.
• For Clients: The platform offers simple steps for registration and ensures access to a variety of specialists.

Order Creation and Management

Clients can leave service requests that are then visible in the corresponding catalog for specialists. The system supports interaction through the selection of service providers, including offers on price and service terms.

Specialists receive notifications about requests and can instantly start communicating with the client to clarify details and confirm the order.

Toolly's platform interface allows providers to flexibly manage orders at every stage of interaction, starting from receiving the client's initial request, discussing details and service conditions via the built-in chat, to the final confirmation and order completion. Providers can adapt conditions or change order parameters during discussions with the client, allowing them to effectively respond to requests and interaction strategies, ensuring maximum satisfaction for both parties and optimizing the workflow.

Communication and Support

Built-in chats and the notification system support the connection between clients and providers from the beginning to the completion of the order, allowing tactics to be discussed, important information to be shared, and responding swiftly to changes. This ensures efficiency and clarity at all stages of order completion, minimizing the likelihood of misunderstandings or incorrect expectations.

Reports and Analytics

Toolly offers providers and companies access to analytics to help assess the efficiency of order fulfillment, improve services offered, and adapt to market changes.

Analytical reports include both execution timelines and quality of client interaction, enabling professionals to continually improve their performance metrics.

Flexibility and Remote Work

The platform supports remote service provisioning, allowing professionals to work with clients regardless of geographical location, significantly expanding their market and opportunities. This, in turn, provides clients with a wider choice of specialists with experience in various fields, ready to offer their services online.

Rating and Reviews

The review system not only shapes the reputation of providers but also contributes to improving the quality of services provided on the platform overall.

Marketing and Promotion

Automated promotion. Toolly includes mechanisms that help specialists and companies increase their visibility without the need to independently engage in marketing. This includes profile optimization, service promotion through the platform's internal channels, as well as providing analytical data for improving pitches and offers. Performers can thus focus on their core tasks while the platform works on attracting new clients and enhancing reputation.

Promo Site

Through our comprehensive approach, we developed a promo site that fully aligns with Toolly's branding and deeply reflects its operating features. This eliminated the need to engage external contractors who might spend more time studying the product. Our specialists, with a deep understanding of the platform, were able to create a solution optimally integrated with the product, significantly saving the client time and resources. The site we created significantly enhanced Toolly's presence in the digital space, ensuring unique company positioning and clearly showcasing all its advantages. We crafted content that not only captures user attention but also effectively retains it, boosting confidence. This accelerates the process of turning visitors into satisfied clients, laying the foundation for long-term relationships and sustainable market growth.

Media Attention and Recognition of Toolly in the Serbian Market

The Toolly project, developed by Appomart, has attracted the attention of major Serbian media outlets such as Blic Biznis, Informer, and RTS. The interest in the platform demonstrates high appreciation for our team's efforts and confirms the importance of Toolly for the modern market. Attention from leading publications highlights the successful resolution of real user challenges and Appomart's contribution to developing digital services for the needs of a wide range of clients. In interviews with the media, the director of Toolly and the head of Appomart presented the project as an example of innovation in the IT industry that deserves national attention.

Such media support confirms the success of Appomart's development in meeting user demands, which has helped Toolly achieve success and strengthen its reputation as a reliable digital service.

Conclusion

Appomart specializes in the development of complex multifunctional platforms like Toolly, which effectively integrate various roles and functions to ensure optimal user interaction. We possess significant experience in creating solutions that meet modern market demands and are prepared for its future challenges. Our team uses cutting-edge technologies and best practices to develop products that enhance business efficiency and create added value for clients.

If you are planning to develop or modernize a platform, we propose you contact us for a professional assessment of your needs. Based on our experience and expertise, we guarantee high results for every client.